Goulburn Valley Beef
Presenting our premium brand
The Goulburn River is a major inland river in Victoria, with its headwaters
rising in the western end of the Victorian Alps, near Mount Buller, before
following through some of the most fertile grazing and agriculturally
productive land in Victoria.
Typical British bred cattle include Angus, Hereford and Murray Grey which are
well regarded for their superior flavour and eating quality. Goulburn Valley Beef
is a result of the hand selected grading system and more importantly the natural
environment where the cattle graze.
Goulburn Valley Beef cattle are 100% pasture fed. We are proud about this distinction.
For the consumer it brings peace of mind as cattle are free from the confines of a
feedlot and free from the associated grain fed dietary problems.
The Goulburn Valley Beef brand came to fruition to meet the needs and demands of
Melbourne’s even increasing food culture. Today Goulburn Valley Beef is wildly
accepted and sought after on an international stage.